Thursday 30 April 2009
Sunday 26 April 2009
Building a Creative Economy
Phase I. To grow a creative economy and culture, establish a service to link creatives with companies needing creative talent, whether as employees or vendors. This is the ‘big head’.
Phase II. Develop a website to capture the Long Tail, that is, the 95% of the creatives that don’t have connections to the companies and organizations that can hire them, but have more than enough to talent. Where growth occurs is when companies that don’t realize they need creative talent meet up with creative talent that doesn’t realize their talent is needed.
Phase III. This placemaking-oriented phase will be to use the creative community to grow a much larger progressive community of future customers to crowdsource (apply the Wikipedia approach to) the building of meaningful places, like green outdoor cafe districts, shared workplaces and attainably-priced condos.
However, to legitimize the second phase, you need to prove the first phase is financially sustainable. Thus, ensure that someone links the economic producers - defined here as large companies/organizations and smaller creative businesses - in order to match them up with creative talent, whether to fulfill job positions or complete creative projects (ie websites, events, social media campaign) to attract new customer bases.
Via: cooltownstudios.com
Saturday 25 April 2009
Thursday 23 April 2009
Stop Job Hunting Like It’s 1999! Dos and Don’ts for ’09 Grads
Here are some tips:
· DO mix the personal and professional. The line between personal and professional is pretty fluid these days, and that’s a good thing for job seekers. Your network can and should include friends and family. (That’s right; there is no shame in “linking in” with your parents!) It’s important to email and talk to everyone you know—friends, family, professors, neighbors—to ask if they know anyone who might be hiring. Now is the perfect time to reach out and say, “I’m excited to share the news that I’ve graduated. I’m in the process of job hunting and would be grateful for any advice you have or introductions you’d be willing to make…”
· DON’T wait. In today’s super-fast world, a job can be snapped up based on something as brief and fleeting as a 140-character “tweet” on Twitter or a status update on LinkedIn, so you must move fast. If you see a job announcement, discussion topic, scholarship announcement or any opportunity that appeals to you, go for it immediately. When I post opportunities or questions, I am always most impressed and intrigued by the person who responds first.
· DO use LinkedIn as a research tool. There are many great tips on this blog for networking on LinkedIn, and I’d add another important use: research. LinkedIn offers a huge database of other people’s career paths, from which you can gather ideas for your own. Search other people’s profiles to find new companies you may want to apply to, job titles or professions you didn’t know about, organizations where you can network and people with similar interests who might be willing to offer some advice. Simply type your interests or dream employers into the LinkedIn Advanced Search engine, read the profiles that pop up and open your mind to new possibilities.
· DON’T spend too much time online. There is a perception that younger people are only comfortable communicating online, so it’s especially important for recent college grads to demonstrate that they are also comfortable face-to-face, eyeball-to-eyeball (where much of the action takes place in the professional world you’re trying to join). This means that in addition to networking and job hunting online, it’s crucial that you set up live phone calls or coffee dates, attend “meet-ups,” job fairs and conferences and send snail mail notes to people who help you. Remember that online methods should supplement, not replace, in-person techniques.
· DO personalize everything. Do you open mail addressed to “Occupant?” No way. This is the same way recruiters feel about emails written “To whom it may concern” and generic LinkedIn connection requests. Show you’re not lazy by customizing every communication with the recruiter’s name (spelled correctly – triple check!) and a reminder of where you met, a topic you chatted about or, if you’ve never met, a brief introduction of who you are. You’ll impress people with your etiquette and you’ll demonstrate that you are a young professional who goes the extra mile.
· DO mix the personal and professional. The line between personal and professional is pretty fluid these days, and that’s a good thing for job seekers. Your network can and should include friends and family. (That’s right; there is no shame in “linking in” with your parents!) It’s important to email and talk to everyone you know—friends, family, professors, neighbors—to ask if they know anyone who might be hiring. Now is the perfect time to reach out and say, “I’m excited to share the news that I’ve graduated. I’m in the process of job hunting and would be grateful for any advice you have or introductions you’d be willing to make…”
· DON’T wait. In today’s super-fast world, a job can be snapped up based on something as brief and fleeting as a 140-character “tweet” on Twitter or a status update on LinkedIn, so you must move fast. If you see a job announcement, discussion topic, scholarship announcement or any opportunity that appeals to you, go for it immediately. When I post opportunities or questions, I am always most impressed and intrigued by the person who responds first.
· DO use LinkedIn as a research tool. There are many great tips on this blog for networking on LinkedIn, and I’d add another important use: research. LinkedIn offers a huge database of other people’s career paths, from which you can gather ideas for your own. Search other people’s profiles to find new companies you may want to apply to, job titles or professions you didn’t know about, organizations where you can network and people with similar interests who might be willing to offer some advice. Simply type your interests or dream employers into the LinkedIn Advanced Search engine, read the profiles that pop up and open your mind to new possibilities.
· DON’T spend too much time online. There is a perception that younger people are only comfortable communicating online, so it’s especially important for recent college grads to demonstrate that they are also comfortable face-to-face, eyeball-to-eyeball (where much of the action takes place in the professional world you’re trying to join). This means that in addition to networking and job hunting online, it’s crucial that you set up live phone calls or coffee dates, attend “meet-ups,” job fairs and conferences and send snail mail notes to people who help you. Remember that online methods should supplement, not replace, in-person techniques.
· DO personalize everything. Do you open mail addressed to “Occupant?” No way. This is the same way recruiters feel about emails written “To whom it may concern” and generic LinkedIn connection requests. Show you’re not lazy by customizing every communication with the recruiter’s name (spelled correctly – triple check!) and a reminder of where you met, a topic you chatted about or, if you’ve never met, a brief introduction of who you are. You’ll impress people with your etiquette and you’ll demonstrate that you are a young professional who goes the extra mile.
Via: LinkedIn Blog
Wednesday 8 April 2009
Guy Kawasaki on Venture Capital
Guy Kawasaki, Silicon Valley celebrity and co-founder of Garage Technology Ventures, explains how to present to VCs to increase your chances of acquiring early stage capital.
