Be Like the Internet

Be Like the Internet - 8 steps to success in a post 2.0 world

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1. Let Go: 8 Steps to Success Go! 2.0 World Let in a post 8 Steps to Success in a post 2.0 World
2. Letting Go: Letting Go 8 Steps to Success in a post 2.0 World 8 Steps to Success in a post 2.0 World
3. Losing Control: 8 Steps to SuccessControl Losing in a post 2.0 World 8 Steps to Success in a post 2.0 World
4. Why are some companies so overwhelmingly successful on the network? (While others seem to be killing themselves off)
5. Or, what makes Google Google?
6. We’ve seen a fundamental shift in how value is created 1. Collapse in the cost of creation 2. The network changes everything
7. We used to focus on building core competencies
8. Cheap coordination allows value to be created on the edges
9. We're moving from an industrial age...
10. ...to a networked one.
11. Industrial age assumptions still rule.
12. But the networked world doesn’t work that way
13. The way for a business to thrive in the networked world is to adapt to the network (not the other way around)
14. Be Like the Internet 8 Steps to Success in a post 2.0 World
15. That leads to two questions: 1. Um, what? 2. Ok, but how?
16. Basically, get used to it being out of your control
17. Most of what matters to your business is happening outside your business
18. And it’s happening faster and faster
19. YOU ARE A NODE
20. YOU ARE A NODE you
21. YOU ARE A NODE y
22. Your new home page
23. Ok, sure, but practically what does this mean?
24. 8 ways in which you* can change to... BE LIKE THE INTERNET
25. 1. From control to chaos
26. Adapting to chaos: we’re naturals “They walk fast and they walk adroitly. They give and they take, at once aggressive and accomodating. With the subtlest of motions they signal their intention to one another.” William Whyte, City (1969)
27. Unpredictability requires new ways to plan
28. Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration
29. Yelp: customers lead the conversation
30. Disney’s image in the hands of passersby
31. 2. From convention to instinct
32. From red oceans to blue oceans
33. Southwest: ignoring sacred cows
34. Starbucks: coffee becomes a lifestyle
35. American Apparel: upstart with an attitude
36. 3. From process to flow
37. The industrial model: Hierarchies and procedures
38. The network model: Fluid dynamics
39. As seen in the brain’s synapses...
40. As see in a colony of ants...
41. What is Flow? Flow is the mental state of operation in which the person is fully immersed in what he or she is doing, characterized by a feeling of energized focus, full involvement, and success in the process of the activity. Flow, is also another name for "flux" in physics, which is the rate at which something travels through a given cross section
42. Product development teams are adapting to manage the speed and uncertainty of the network
43. Abandoning the waterfall for the washing machine
44. Improvising directly with customers Example: 30 Boxes
45. 4. From documentation to collaboration
46. If the goal is to get into flow and avoid top-heavy process, how?
47. Whiteboard sessions
48. Cocktail napkin collaboration
49. Rapid prototyping
50. Bioteams that leverage short messaging
51. Pixar’s approach to movie development
52. “Make it OK for people to challenge an idea or two, the good ideas can withstand it and the weaker ideas fall away and make room for something [better].” -Brad Bird, Writer/Director of the Incredibles
53. 5. From fear to confidence
54. Fear of competition
55. There’s nowhere to hide anymore
56. Embrace critics and whistleblowers
57. vs. Kaiser Permanente
58. The truth about the Digg revolt
59. Jetblue apologizes via Youtube
60. 6. From ownership to stewardship
61. In service of a higher purpose
62. Ted Rheinold of Dogster “About week 3 I realized I wasn’t in charge anymore.”
63. It’s true for individual practitioners as well
64. Google aims to be a steward for the Internet’s decentralized nature, its core social good.
65. 7. From walls to openness
66. It’s not clear where you interests end and others begin
67. Secrecy is obsolete
68. Boundaries are optional
69. Create ecosystems around your business
70. Measure success by the meaningful connections in your own network
71. 8. From inside to outside
72. There’s a lot more going on outside your business
73. How do you need to change to BE LIKE THE INTERNET?
74. Develop a practice of valuing ideas on their merits and their connections
75. Beliketheinternet.pbwiki.com Come by our wiki to share stories about to put these principles into practice