Thursday 23 July 2009

Mission and Vision statement (with examples)




Some examples of Mission and Vision:

Nike: To experience the emotion of competition, winning and crushing competitors.

Wal-Mart: To give ordinary folk the chance to buy the same things as rich people.

Disney: We create happiness by providing the finest in entertainment for people of all ages, everywhere.

Google: To organize the world's information and make it universally accessible and useful

Yahoo: Our mission is to be the most essential global Internet service for consumers and businesses

Amazon: To build a place where people can come to find and discover anything they might want to buy online

Dell: To be the most successful computer company in the world at delivering the best
customer experience in markets we serve.

Hewlett-Packard: To make technical contributions for the advancement and welfare of humanity.

Ford Motor: To become the world's leading consumer company for automotive products and services.

Ebay: to provide a global trading platform where practically anyone can trade practically anything.

Facebook: Facebook gives people the power to share and make the world more open and connected

Ibm: we strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics

Microsoft: we work to help people and businesses throughout the world realize their full potential

Sony: To experience the joy of advancing and applying technology for the benefit of the public.

Apple: To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for noncomputer experts.

Generalmotor: to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment.

Toyota: To sustain profitable growth by providing the best customer experience and dealer support

Mcdonald's: McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.

Burger King: We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization.

CocaCola:Everything we do is inspired by our enduring mission:
To Refresh the World... in body, mind, and spirit.
To Inspire Moments of Optimism... through our brands and our actions.
To Create Value and Make a Difference... everywhere we engage.

Pepsi: We have absolute clarity about what we do ‘WE SELL HIGH QUALITY FOOD AND BEVERAGE PRODUCTS.’ Our success will ensure: customers will build their business, employees build their futures, and shareholders build their wealth.

3M: To solve unsolved problems innovatively.

Fannie Mae: To strengthen the social fabric by continually democratizing home ownership.

Mary Kay Cosmetics: To give unlimited opportunity to women.

Merck: To preserve and improve human life.

for more missions, visit: Man on a Mission or this one

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